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Consumer Products

Technology has reshaped the way consumers engage with brands. Not that long ago, marketing was much simpler, using proven models of TV and big-box retail. Nowadays, it's much more complicated with new competitors entering the arena. With a whole new set of rules, different channels, content and partnerships marketing in the consumer products space has become more complicated. Now, more than 60% of consumers shopping online, and 85% of millennial's will buy based on reviews from random people more than a traditional advertisement.

Technology has redefined and transformed the tools of the trade. Global spending on digital grows at an exponential rate and 3 times more than that of total ad spending. By 2025, more than half of spending on creative concepts and media planning is said to shift to content generation and technology. We are able to provide you with the tools you need in order to grow your business in the right direction.

So, what is the right path moving forward? With our help, you will reinvent your brand growth by switching your traditional marketing budget to digital marketing. As times change, you will need a supporting strategy on data and technology, reorganization of your internal operating model, and a strong presence online. Schedule your free consultation today to see how we can help grow your business.

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Articles

Embracing Zero-Based Cost Management in 2024: A Strategic Approach

Explore how Bear Atlantic Group's zero-based cost management approach can enhance efficiency and drive growth in 2024. Learn key strategies and benefits, and schedule a free consultation today.
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The Future of M&A in 2024: Trends and Predictions

The M&A landscape in 2024 is shaped by economic uncertainties and evolving market conditions. High interest rates and cautious deal-making characterize the current environment. In this article, Ryan Hill, Director of Venture Capital and Advisory Services at Bear Atlantic Group, explores key trends and offers predictions for the future of…
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Press Releases

Bear Atlantic Group Establishes Global Alliance Partnership Ecosystem

Bear Atlantic Group establishes Global Alliance Partnership Ecosystem to expand the international consulting service offerings to businesses, government entities, and individuals worldwide. As a full-service management consulting firm, Bear Atlantic Group has helped early to late-stage organizations structure and implement critical operational priorities to improve acquisitions, a business strategy, and…
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United States Government Expand It’s Ukraine & Russia-Related Sanctions
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Private Equity Midyear Report 2024: Navigating Challenges and Seizing Opportunities
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The Role of Emergency Management Agencies: Ensuring Safety and Preparedness
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The Future of Commercial Real Estate Lead Generation: Trends, Technologies, and Strategies for Success
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Unleashing the Power of Customer Strategy: Achieving Business Growth with Bear Atlantic Group
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Navigating the 2024 Landscape of Venture Capital and Private Equity